Facebook is Working on Filtering Out Improper Advertising to Improve User Experience

Ok, so, isn’t online advertising getting a little ridiculous? You just want to use your favorite social media app—Facebook, Snapchat, Instagram—to stay in touch with friends, maybe see some funny pics, or watch a stunning video, but all these fake ads (and posts) just keep getting in the way of what should be a quick glance at your phone.

It’s frustrating, right?

Well, it looks like Facebook share’s your frustration. The social media giant has just let it be known that it is working on stopping all the “spammy” links which lead unsuspecting users to less-than-desirable web pages. Basically, Facebook is looking to improve the way it ensures websites actually promote quality content.

After reviewing “hundreds of thousands” linked to the social network, Facebook says it is using better AI to find better quality content. Indeed, the company says that those links which are found to be misleading, explicitly suggestive, personally disruptive, or overall malicious, or which can simply lead to pages that have more ads than content, will quickly find themselves sinking to the bottom of News Feeds.

In a recent post, Facebook shared: “We hear from our community that they’re disappointed when they click on a link that leads to a web page containing little substantive content and that is covered in disruptive, shocking or malicious ads. People expect their experience after clicking on a post to be straightforward.”

Now, it probably comes as no surprise that content-recommendation ads are the primary way that “fake news” sites make their money from their questionable articles. According to a study from ChangeAdvertising.org, this type of advertising—while not necessarily of the lowest quality—show up in at least 80 percent of the top 50 news sites on the web (in the United States).

With that, Facebook product manager Greg Marra notes, “We’re looking at the content of the ads themselves — are the ads these gross toenail fungus ads, are these sexually suggestive ads.” He goes on to say, “We also look at ads in relation to the content on the page. Is it a page that has basically no substantive content and is full of these ads?”

Social media giant Facebook has announced that the company is updating its ranking algorithm with the help of AI (Artificial Intelligence) so that it keeps its users away from low-quality websites, part of an effort and to fight spam and misinformation.

Marra goes on to explain in more detail about the types of ads/sites they are targeting (for removal or downgrade). This effort, he says, is not to single out, necessarily, content-recommendation ads as a whole but an attempt to deliver users more appropriate marketing that is suitable for their experience.

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