A Facebook document that was leaked that had been sent to some of the largest advertisers has revealed that the social media giant will launch advertisements within its Messenger service starting in the second quarter of 2016.
The document, which was obtained by a number of tech sites across the Internet but kept private in order to protest the source, says companies can send ads as messages to the people who had previously initiated a chat thread with that particular business.
In order to prepare, the leaked document recommends companies get consumers to begin message threads with them at this time so they can send ads when the new feature is launched.
The document notes as well that Facebook has launched under the radar a URL line that instantly opens a new chat thread with a particular business.
The social media site confirmed the URL short link’s existence, which seems to support the validity of the document that was apparently leaked.
Facebook said that regarding ads specifically on Messenger that it does not comment on speculation or rumor, but the aim of Messenger is creating an engaging, high qualify experience for the more than 800 million people across the globe and that includes making sure people do not receive unwanted messages of any form.
The last phrase seems like Facebook was trying to reassure its users that even when ads are on Messenger they will not be unsolicited completely.
Messenger is one of the most popular as well as fastest growing features on Facebook, with more than 800 million active users monthly. Yet the site had never uses it to monetize directly.
Facebook, thankfully for its users, will not let companies send their advertising messages to anyone or even those people who liked their FIB pages.
Only users who have chatted voluntarily with a particular business can be sent the ads.
This likely will limit somewhat the amount of spam and the annoyance. At this time, almost all the messages come from user’s friends so Facebook is likely trying to keep a limit on the amount of advertising.