Huawei Aims Directly At Apple With Launch of Tablet

Huawei the Chinese tech giant unveiled on Sunday its MateBook its first try at a 2-in-1 tablet that looks to challenge Apple, Samsung and Lenovo, as the company looks to other areas to increase growth of its business dedicated to consumer devices.

The new MateBook has a detachable keyboard similar to the iPad Pro by Apple and runs on the latest Microsoft Windows 10 operating system. It was launched Sunday in Barcelona at the Mobile World Congress.

The device has a display of 12-inches, a front camera of 5-megapixels, storage of 512 gigabytes and a fingerprint sensor.

The new MateBook will be offered in two colors – a champagne white and a dark silver. The company also has launched a kit with accessories that includes one stylus and an adapter for users to connect an HDMI lead and a USB.

Huawei did not release any availability or pricing, although the Chinese tech company does not sell its devices currently in the United States.

The company did not say if the keyboards and or the accessories would be sold together or separately from the tablet.

The tech giant based in Shenzhen has found much success in smartphones of late. It now is the No. 3 vendor in the market behind Samsung and Apple. In 2015, it shipped over 108 million units exceeding its expectations with an increase in its sales of 44% in comparison with 2014.

Now the company is attempting to make a big splash in the tablet market. While shipments of tablets dropped by 13.7% in 2015 compared to 2014, during the fourth quarter, shipments of tablets with detachable keyboards reached its highest total ever of 8.1 million devices, which was more than double from the same period during 2014.

Along with many players in the mobile devices market, Huawei is in a smartphone market that is slowing down and the company is hoping its new MateBook can help diversify its overall offering.

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