Marriott International Launches New Business Travel Initiatives

Marriott International (NASDAQ:MAR) has announced the launch of a number of initiatives that underscore Marriott’s commitment to business travelers and meeting attendees. This year, Marriott is expanding its meeting spaces across it’s portfolio. Marriott has also launched its website, which connects meeting planners with images and articles from more than 750 Marriott hotels. Business travelers at 4,200 Marriott properties globally will now have access to mobile check-in and check-out. Netflix in-room entertainment is currently available to business travelers at more than 300 Marriott properties.

Brian King, global officer of brand management and global sales, delivered a speech at the annual convention of the Global Business Travel Association (GBTA in Denver yesterday outlining Marriott’s plans to attract more business and group travelers. King said in his statement, “In the coming year, we’ll be unveiling scores of new luxury and lifestyle properties and significant new ballrooms worldwide, but also new guest experiences for valued, tech-savvy road warriors across our portfolio of brands.” King highlighted several projects that will add to its Meetings, Incentives, Conventions and Events (MICE) offerings.

At the convention, King previewed “Beta Hotel,” a hotel where Marriott will test new ideas and technology. Beta Hotel will have interactive pre-function space with features resembling a residential kitchen and a next-generation boardroom with high-tech touchscreen monitors. Planners will be able to use Beta Hotel see Marriott’s vision for next-generation meeting space and experiences. Beta Hotel is expected to be launched next month

Marriott plans to open more than 100 luxury and lifestyle hotels in the next 12 months. The company will be building three new JW Marriott locations in China. Marriott’s Ritz-Carlton brand will arrive in new locations such as Langkawi, Malaysia. AC by Marriott will be undergoing a global expansion in Mexico, Brazil, and Germany. The company is also building new locations for Marriott’s Moxy brand across Europe. Marriott currently operates nearly 4,500 properties worldwide under 19 brands.

Marriott’s Gaylord Hotels subsidiary is also expanding. The Gaylord National Resort & Convention Center near Washington, DC will unveil a new 23,000-square-foot freestanding ballroom in July 2017. The Gaylord Texan Resort & Convention Center near Dallas will unveil 86,000 square feet of new meeting space, including a new ballroom, in 2019. In late 2018, the new Gaylord Rockies Resort & Convention Center in Aurora, CO is scheduled to open. Once completed, Gaylord Rockies will be the largest combined hotel and convention center in Colorado.


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